To mark the tennis tournament’s 50th anniversary, the U.S. Tennis Association overhauled the U.S. Open‘s logo in March. It replaced the flaming tennis ball design with an all-lowercase, sans-serif, ...

Cal Poly Pomona is ready to start its 80th year, and for much of its history the university has had a bit of an identity clash, especially given a campus with a similarly sounding name on the Central ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

The Marlins have made several changes throughout the organization since the new ownership group, headed by Derek Jeter, purchased the team in 2017. The team retired their orange jerseys ahead of the ...

RIT’s “Packin’ Heat” student team was a spicy favorite at the 2018 Paperboard Packaging Student Design Challenge. The group of undergraduates from Rochester Institute of Technology took first place ...

Ever since Richard Danne and Bruce Blackburn’s classic NASA logo, graphic design has helped blend our sci-fi dreams with the reality of space exploration. On June 18, President Trump said he wanted ...

Uber has done away with the logo it unveiled two years ago in favor of a new wordmark version that simply uses the company’s name. Uber has also redesigned its mobile app, and has changed its mission ...

SCOTCH PLAINS - A year after juxtaposed petitions spotlighted a controversy over the use of Native American symbols at Scotch Plains-Fanwood High School sporting events, the Raiders have unveiled a ...

This was probably not the viral reaction Cal Poly Pomona leaders were expecting when they debuted the campus’s new logo, seal and motto earlier this week. Students, like computer science major Matthew ...

It's official: Burberry has a new identity. On Aug. 2, Riccardo Tisci took to his Instagram to unveil the brand's new logo and monogram, which features founder Thomas Burberry's initials "TB" ...

A great logo design encapsulates an entire brand identity in one emblem. It combines design elements, complementary colors, and bold typography to communicate core values to consumers visually.