‘Branding’ and ‘Marketing’ are terms that traditionally refer to the ongoing actions implemented by an organization to enhance the sales of the organization’s products and services to increase revenue ...

WEST LAFAYETTE, Ind. — Purdue University Athletics announced Wednesday it is taking a massive step for aiding its student-athletes in growing and managing unique, personalized brands. By partnering ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

Retaining and upskilling construction workers requires a clear message and follow-through on employer culture, writes a ...

Jon Michail is Founder & Group CEO of Image Group International & best-selling author of Life Branding. Follow him on LinkedIn & Twitter. As a result of the pandemic, a lot of people have lost their ...

Guard Dog Brand Development’s founders, Maria Casini and Camille DeSantis, knew right from the start what kinds of projects they wanted their firm to be involved in. They devised to split their ...

A Strategic Shift Sheridan, United States – December 3, 2025 / Kineteck Solutions / In a significant development, Alysammy has officially rebranded itself as Kineteck, marking an important milestone ...

It can be tempting to do your branding from the outside-in, where outside factors--usually in the form of shiny new social media objects--determine your courses of action. But I'd like to suggest it's ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

Tom Foulke is recruiting for an M.S. student to be part of an ongoing applied supply-chain research and economic development project. The goal of the project is to create jobs and enhance incomes in ...