‘Branding’ and ‘Marketing’ are terms that traditionally refer to the ongoing actions implemented by an organization to enhance the sales of the organization’s products and services to increase revenue ...

WEST LAFAYETTE, Ind. — Purdue University Athletics announced Wednesday it is taking a massive step for aiding its student-athletes in growing and managing unique, personalized brands. By partnering ...

Guard Dog Brand Development’s founders, Maria Casini and Camille DeSantis, knew right from the start what kinds of projects they wanted their firm to be involved in. They devised to split their ...

Jon Michail is Founder & Group CEO of Image Group International & best-selling author of Life Branding. Follow him on LinkedIn & Twitter. As a result of the pandemic, a lot of people have lost their ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

A company's website is its handshake, which tells people about the company before they become clients. Even with free site ...

Establishing a brand is one of the most important investments that a business can undertake in order to have a foothold in the marketplace. While it would seem to be a hefty cost in the start, the ...

The time is long past when accounting firms could dismiss something that just a few, short years ago was considered a “nice-to-have” luxury: digital marketing. I mean, who has the time and money to ...

Brand development is crucial for companies like Cecchetti Wine Co., which owns no winery, vineyards or tasting room. It's all about delivering the message, by catching a customer's eye on a crowded ...

Universal Brand Development has appointed two executives to its leadership team, the company announced Tuesday. Universal Pictures’ former SVP of strategic planning, Ben Braun, will join the brand ...