In marketing, understanding your company’s target customer demographic is crucial to success. Yes, it’s important to know your demographic data: age, sex, education level, income, family status, and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Today's hyper-connected consumers demand seamless and personalized experiences across every ...

Penn Entertainment is a large casino operator. The historical image associated with casinos, with older adults filling chairs at slot machines, is increasingly changing. Penn has been broadening its ...

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