Michelle Feinstein details how wealth firms transform CRM systems from basic records into AI-powered hubs that boost ...

Indian businesses are integrating their customer relationship management (CRM) investments with digital initiatives as the rate of customer interaction takes off. Social, mobile, big data, cloud and ...

It's no surprise most companies struggle with their digital transformation efforts. Eighty-five percent of all digital transformation initiatives fail to deliver the expected results. Having completed ...

Salesforce Inc. (NYSE:CRM) unveiled its plans to aim beyond customer relationship management (CRM), addressing the trillion-dollar potential in the “digital labor revolution,” during its earnings call ...

DCU is one of the top 20 credit unions in the U.S. with over 700,000 members across all 50 states. It chose to replace its 15-year-old legacy digital CRM system with Pega® Customer Service, which uses ...

As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start? It’s a deceptively difficult question to ...

As one of the primary functional prongs in CRM, the marketing department should use coordinated customer data to advance the sophistication, even the science, of its practices. Eastman Kodak, ...

CRM HAS BEEN AROUND for a long time; the principles of digital CRM date back to at least the late 1980s with the release of ACT! So, after 35 or so years and in light of all the shiny objects in front ...

In today’s digitally integrated and intensely competitive linked economy, the client now becomes the focal point of business expansion. Opinions expressed by Digital Journal contributors are their own ...

In 2017, Gartner predicted customer relationship management strategy (CRM) would become the largest and fastest-growing software market. Experts were already reporting a transformative culture shift ...

Opinions expressed by Entrepreneur contributors are their own. Digital transformation is changing the way businesses operate successfully, especially in the age of COVID. It has not only allowed ...

David Baker, a pioneering digital advertising and CRM executive who also was among MediaPost’s most prolific columnists, died Tuesday. He was 58. Baker, who most recently served as CEO of industry ...