PRESSADVANTAGE – Rocket CRM has announced an expanded focus on its marketing automation system, highlighting the increasing ...

It's no surprise most companies struggle with their digital transformation efforts. Eighty-five percent of all digital transformation initiatives fail to deliver the expected results. Having completed ...

Indian businesses are integrating their customer relationship management (CRM) investments with digital initiatives as the rate of customer interaction takes off. Social, mobile, big data, cloud and ...

Salesforce Inc. (NYSE:CRM) unveiled its plans to aim beyond customer relationship management (CRM), addressing the trillion-dollar potential in the “digital labor revolution,” during its earnings call ...

As one of the primary functional prongs in CRM, the marketing department should use coordinated customer data to advance the sophistication, even the science, of its practices. Eastman Kodak, ...

Opinions expressed by Entrepreneur contributors are their own. Digital transformation is changing the way businesses operate successfully, especially in the age of COVID. It has not only allowed ...

In today’s digitally integrated and intensely competitive linked economy, the client now becomes the focal point of business expansion. Opinions expressed by Digital Journal contributors are their own ...

CRM HAS BEEN AROUND for a long time; the principles of digital CRM date back to at least the late 1980s with the release of ACT! So, after 35 or so years and in light of all the shiny objects in front ...

As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start? It’s a deceptively difficult question to ...

DCU is one of the top 20 credit unions in the U.S. with over 700,000 members across all 50 states. It chose to replace its 15-year-old legacy digital CRM system with Pega® Customer Service, which uses ...

In 2017, Gartner predicted customer relationship management strategy (CRM) would become the largest and fastest-growing software market. Experts were already reporting a transformative culture shift ...

One of the best CRM software tools around, Zoho, CRM is consistently a leader in the customer relationship management space and an essential addition for any business looking to improve their ...