Mike Farrell, senior director of integrated digital strategy at performance marketing company Sidecar, sees Generation Z as a huge opportunity for brands and retailers to reach simply because mobile ...

If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

Anglo-Dutch consumer goods giant Unilever is focused on developing connections with consumers through its digital strategy which is focused on four key planks: relevance, quality, segmentation and ...

RESTON, Va.--(BUSINESS WIRE)--Neustar, Inc., a TransUnion company today announced a partnership with Captivate LLC, North America’s leading digital-out-of-home (DOOH) video network, to help improve ...