Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...

AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...

Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s ...

The chief marketing officer (CMO) role is increasingly pivotal to businesses as new ways to engage with customers emerge and customers expect more from brands. This greater reach allows marketers to ...

Chief marketing officers are the fastest ghosters in the C-suite — they decide in literal seconds. Here's how to be in the 10% who get replies, not the 90% who get silence. Picture this: You hit send ...

CMOs today are under immense pressure to prove marketing's value to the board – yet, according to The Drum research, linking marketing directly to business growth has been a top challenge for them ...

The Covid-19 pandemic, uncertain economic conditions, hybrid work environments and many other factors are compelling marketers to find new, creative ways to engage customers. But to achieve their ...

CMOs face a pivotal 2026 budgeting season where the priority is not just ranking, but sustaining visibility and trust across ...

The Mumbrella360 Catalyst program continues to expand, with new sessions examining CMO accountability in an AI-shaped ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...

The strained, dysfunctional relationship between CIOs and marketers can be overcome, in part by rallying around the customer. After all, we’re in an age that requires IT and business people to put ...