Michael Jordan shares candid thoughts on today’s logo-first era, explaining why true branding only comes from the work put in ...

The NBA's logo immortalized Jerry West's legacy. Whenever people see his silhouette dribbling the basketball, they remember his greatness and impact on the sport. For those who have been wondering why ...

It’s the most important and biggest event of the year for the NBA, but you wouldn’t know it by the mere optics of the Finals. No gold trophy at center court. And more importantly, no Finals script ...

Mar 5, 2025; Boston, Massachusetts, USA; The NBA logo is seen on the court before thegame between the Boston Celtics and the Portland Trail Blazers at TD Garden. Mandatory Credit: Winslow ...

The look of the NBA Finals basketball court is being reconsidered, and we could have the fans to thank. At Game 2 last Friday, the Indiana Pacers and Oklahoma City Thunder played on the Thunder’s home ...

The NBA will consider returning Larry O'Brien Trophy decals to the court for the 2026 NBA Finals, commissioner Adam Silver told reporters on Friday. Silver told reporters he "hadn't thought all that ...

Ok. Before we continue, let me say this: 99 percent of the time, I am not here for bullying. Bullying is bad. You shouldn't do it. You shouldn't allow your kids to do it if you have kids. And, if you ...

More than 1.5 million people have signed an online petition seeking to have the late Kobe Bryant be the new logo for the National Basketball Association. "With the untimely and unexpected passing of ...

The NBA Cup tournament starts on Oct. 31, and in the lead up to it the league unveiled what all 30 courts will look like for the games. In the past, these courts have generated a ton of attention ...