For years, many have claimed that print is dead, replaced by the rapid rise of digital marketing. But is that really true? Let’s take a closer look at both forms of marketing to uncover the truth.

As the pandemic drove a sudden, massive and necessary shift to online education last year, students were forced to access much of their school reading assignments digitally. Turning so heavily to ...

Editors have long had to battle deadlines on election nights across America — pushing press runs to the last possible moment in order to get the most complete results into the next morning’s paper.

In the era of digital transformation, printing technologies have evolved significantly, shifting from traditional methods to advanced digital solutions. This evolution is redefining how printing is ...

Now that we all walk around with high-resolution cameras in our pockets (i.e., our smartphones), people are taking more photos than ever before. But rarely do we turn our digital images into prints, ...

In marketing strategies, print and digital often live separate lives. However, although they can be successful on their own, print and digital together can amplify each other's strengths and create ...

I love print. I particularly love it when it knocks my socks off. I’m a fool for gloss varnishes, metallic foils, velvet finishes, neon colors, and lenticular images. You get the picture. I’m also a ...

Consumers have been increasingly turning to digital channels—and so too have marketers. But the COVID-19 pandemic has expedited this trend even more. According to a U.S. End-Of-Year Forecast report, ...

Print and digital advertising are better suited to reaching different demographic groups than other forms of advertising. Digital advertising helps cast a wider geographic net toward a specific kind ...

Naomi S. Baron does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...