Ever purchase more things than you intended from an in-store visit? While scrolling through the shelf, you started noticing other products that look compelling enough to buy at first glance. But, ...

Your products and product designs are the life blood of your business. However, many companies don’t think about protecting their creative product designs, and product packaging with intellectual ...

Australian studio Heliograf has worked with Vert Design to produce Holy Carp! – a plastic-free, compostable alternative to ...

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Packaging data and digital passports make a QR a living spec for content proof, EPR, sorting, reuse and local disposal.

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Specialized Packaging Group CEO Paul Budsworth discusses packaging innovation and why sustainability is no longer a separate ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...