Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

Based on Emplifi’s “State of Consumer Branded Social Media Engagement” report, these twelve data points could help to guide ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

The numbers are staggering. Approximately 5.3 billion people use the internet worldwide. There are 4.95 billion active s ...

For years, MFA was a mostly web-based problem. Now, gen AI has supercharged the made-for-advertising model, and it’s infecting social media feeds.

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights ...

In the digital age, the question of whether social media is essential for building a successful business has become a hot topic of debate among entrepreneurs and business leaders. With billions of ...

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students ...

Young people with fewer financial resources, especially boys, are the most exposed to advertising about how to make easy ...