How brands can best use Facebook to reach their target audiences. With 2.9 billion monthly active users, Facebook is still the most widely used social media platform worldwide. For brands whose target ...

Facebook’s success is legendary, but it's now facing serious rivals on various fronts. The social network's worldwide ad revenue topped $84 billion in 2020. Just 11 years earlier, the company was ...

The "Like" feature on Facebook is simple in nature. Users click "Like" to communicate what they think about anything. From a marketing perspective, it may be the most powerful tool Facebook has to ...