How a programme from Xero and Women in Football helped these two women grow their businesses It was a shopping trip to get football shorts for her daughter that made Julia Cove-Smith realise there was ...
Before the advent of designer activewear, women’s sportswear ranked low on the list of fashion priorities. But a new exhibition demonstrates that sporting attire has long been a valuable tool for self ...
One year after England’s victory at the UEFA Women’s Euros, which catapulted women’s football to the frontlines of sportswear and boosted white Nike bra sales, the Lionesses are set to take on 32 ...
A fortuitous Hinge match of like-minded New York Liberty fans turned into New York City's newest women's sports bar.
Five years ago, Nike introduced a first-of-its-kind program called the Athlete Think Tank, which was designed to with one clear goal: to confront the challenges women face in sports. The Think Tank ...
After a protest by the Norwegian women's beach handball team, women's sporting attire — and what female athletes are forced to wear in competition — has come ...