McDonald's Corporation MCD continues to demonstrate strong execution as it advances the Accelerating the Arches strategy.

McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the first ...

I mean, technically they’re free to anyone who places an order using the McDonald’s app. You just have to place an order of at least $1.00. But the part about having to use the app is pretty important ...

The golden arches are gleaming brighter than they have in years, as McDonald’s has orchestrated one of the most impressive corporate turnarounds in recent fast-food history. After facing mounting ...

Since last summer, a McDonald’s at a Connecticut rest stop charging $18 for a Big Mac combo meal has repeatedly gone viral, causing such a stir that CEO Chris Kempczinski had to comment about the ...

NEW YORK -- McDonald's has a burger strategy to spark growth in the next few years. That strategy can be boiled down to one word: More. "In the US, in a number of markets, around the world, having a ...

An anonymous tip to a California congresswoman led to the discovery that the paint on McDonald’s USA’s new Shrek promotional glassware contained the metal cadmium. On June 4 the company recalled all ...

UNDATED (WKRC/CNN Newsource) - Happy meals have typically been geared toward children, but a new McDonald's marketing strategy has the fast food chain changing things up. On Tuesday, McDonald's ...

On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss KFC’s new comeback campaign, which includes a mad-looking Colonel Sanders and an invitation for ...

McDonald’s has spent the past couple of years ramping up its street cred with various fashion collaborations – Cactus Plant Flea Market, Crocs, and Verdy among them. Now the company is extending into ...