Search is changing fast. This year, we’ve seen more instances of search engine results sharing space with AI-powered features that are changing how people find information. Along with the changes to ...

The Federal Trade Commission’s (FTC) final rule banning fake reviews officially took effect on Oct. 21, marking a significant milestone in the fight against deceptive online practices. This ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, ...

SEO has changed dramatically in recent years, shifting focus from keyword stuffing and backlinks to prioritizing trust, relevance and user experience—especially on a local level. With the rise of AI, ...

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You’ve probably seen it, the same competitors keep appearing above you in local Google searches. They’re getting more clicks, ...

A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry. A Yext study finds common SEO advice doesn't work for every ...

Local SEO consists of a number of specialized duties aimed at developing a business’s relevance and authority within a certain geographic area.Search engines and large language models (LLMs) such as ...