"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

As brands double down on experiential, BTL’s metrics, credibility and attribution struggle to keep pace. Can AI, identity ...

Misalignment of perception is the main cause of failed organizational transformation initiatives. The solution is to ...

ARLINGTON, Va., /PRNewswire/ - Retailers are accelerating investments in in-store innovation, but many struggle to ...

Sustainability isn't just about the environment. It also means preparing for retirement and sustaining a way of life.

A look at how Collier reshaped women’s basketball in 2025, on the court and as co-founder of Unrivaled, a player-owned league ...

Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

In today’s transparent world, internal truth inevitably becomes external truth. The brand is the culture. And the employee ...

The company's latest funding announcement caps off a year of tailwinds that propelled growth for home equity investment platforms and related lending products.

As Trump and anti-DEI activists attacked diversity programs, these companies scaled back or scrapped DEI, from Walmart and ...

Breaking stock news is now free. Create your account to stay informed—and explore the insights behind every move. Salesforce, Inc. ( CRM) Discusses Q3 Update on Customer Momentum and Success and ...

The Golden Globes introduced a best podcast category this year, and the nominees announced Monday will predictably get people ...