Michael Jordan shares candid thoughts on today’s logo-first era, explaining why true branding only comes from the work put in ...

The NBA's logo immortalized Jerry West's legacy. Whenever people see his silhouette dribbling the basketball, they remember his greatness and impact on the sport. For those who have been wondering why ...

The NBA will consider returning Larry O'Brien Trophy decals to the court for the 2026 NBA Finals, commissioner Adam Silver told reporters on Friday. Silver told reporters he "hadn't thought all that ...

It’s the most important and biggest event of the year for the NBA, but you wouldn’t know it by the mere optics of the Finals. No gold trophy at center court. And more importantly, no Finals script ...

Ok. Before we continue, let me say this: 99 percent of the time, I am not here for bullying. Bullying is bad. You shouldn't do it. You shouldn't allow your kids to do it if you have kids. And, if you ...

More than 1.5 million people have signed an online petition seeking to have the late Kobe Bryant be the new logo for the National Basketball Association. "With the untimely and unexpected passing of ...

For years, the NBA finals had a special look that made the games feel bigger. One of the standout features was the large Larry O’Brien Trophy decal placed at halfcourt. These designs helped show fans ...

Game 1 of the NBA Finals was an instant classic, with Tyrese Haliburton hitting a last-second shot to lift the Indiana Pacers over the Oklahoma City Thunder after yet another improbable 4th quarter ...

For the past few years, the NBA Finals broadcasts have turned almost indistinguishable from any other nationally televised game in the regular season. And that blame falls entirely on ESPN and the ...

The NBA Cup tournament starts on Oct. 31, and in the lead up to it the league unveiled what all 30 courts will look like for the games. In the past, these courts have generated a ton of attention ...

The NBA season tipped off with a noticeably slimmer Charles Barkley behind the broadcast desk. Barkley, 62, showed off his weight loss progress on the ESPN debut of Inside the NBA on Wednesday, ...