Hayley Paige took a slow and steady approach to relaunching her bridal brand, she says.

The most forward-thinking companies won’t choose between corporate branding and personal branding—they’ll merge them. They’ll ...

The company famous for its $1.50 hot dog and soda combination is growing its in-house brand to combat tariff pressure.

In today’s transparent world, internal truth inevitably becomes external truth. The brand is the culture. And the employee ...

Lito Karakostanoglou’s namesake brand is best known for its evil eye designs but recently she moved into beetles.

Jasper AI is a content and marketing assistant designed for teams. Discover its features, pricing, who should use it, and how to stay safe.

Below, CNBC Select explains the differences between trademarks, copyrights and patents. Read on for more information and to ...

Is this beer giant too cheap to ignore?

First Brands is now asking the judge overseeing its bankruptcy to set up a framework that will give comfort to clients that they can send money to the company without risk of double payment. Time is ...

CEO Carl Pei wants Nothing to become the go-to tech brand for Gen Z. To aid this, he hired Charlie Smith, who built Loewe’s ...

Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

After months of awaiting regulatory approval, Prada is now the owner of Versace. Much has happened since the sale was ...