I teamed up with AI for 2025 marketing predictions. Expect insights, surprises and a few bold takes on the future of marketing. It’s prediction time, everyone! Far be it from me to shy away from the ...

Companies today operate in an environment where they are both blessed and cursed by the proliferation of channels and tools for creating and disseminating content to their audiences. Blessed because ...

This level of detail allows you to build stronger connections. When you understand your customers better, you can tailor your ...

Noa Eshed, owner of award-winning growth marketing agency Bold Digital Architects, co-host of the Real Life Superpowers podcast. B2B tech marketing is a long-term play. Quick wins are rare, and ...

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of ...

The fifth and final technology trend identified by Kellanova involves sustainable technology, which the company defines as any advances in data analytics, materials science and packaging innovation ...

Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that ...

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize ...

CTA’s senior director, innovation & trends, Brian Comiskey (left) and VP marketing & communications Melissa Harrison. Photo by John Staley Kicking off the CES 2025 Media Day, as always, was the “Tech ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and drive growth. But in reality, campaign deployments have become code for chaos: ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...