The traditional 30-second commercial is now competing for budgets with concert sponsorships, pop-up activations, and fan meet ...

After a frenzied run courting real-money gaming platforms, Team India and the IPL are now swinging back to legacy brands ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

For this edition of Question of the Week, Campaign asked ad land to share 2026 industry predictions. This is the first of ...

EXCLUSIVE: Californian influencer biz Made By All is launching a marketing studio arm aimed at providing brands with creative ...

Alana Gold, group vice president at The Bliss Group, examines how generative A.I.—from Google’s A.I. Overviews to ChatGPT—is redefining brand discovery and elevating earned media as the ...

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

Dave’s Hot Chicken, the fastest-growing Nashville-style hot chicken sensation from Los Angeles, has announced Brandon Rhoten as the company’s new Chief Marketing Officer. Rhoten joins Dave’s Hot ...

Dave's Hot Chicken appoints Brandon Rhoten as Chief Marketing Officer to oversee brand marketing and accelerate growth ...

I’m having an out-of-character desire. I want to go to McDonalds for the new Grinch meal. Nostalgia marketing is real, and it is effective.

Baylor University has named experienced media and brand executive and former athletics administrator Doug McNamee as the ...

AI-native digital ad platform Metadata.io recently launched a new agentic ad platform that spans processes from buying to ...