Tracking brand mentions in AI has shifted from PR vanity metric to a real measure of business value.

Hayley Paige took a slow and steady approach to relaunching her bridal brand, she says.

The goal is not to chase visibility but to become the trusted source people turn to for clarity and direction.

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

Using patented purification methods and a community-first growth strategy, the Root Brands is redefining what it means to ...

The Brooklyn-based designer is instituting a small-batch strategy, and will drop Block 1, a line of seven staples, on Tuesday ...

A look at how Ryan Serhant grew his real estate business, expanded into media and tech, and built a multi-platform brand featured in Owning Manhattan ...

"We are optimistic about the opportunities in a composite space. Ageas has global expertise in life, non-life, as well as in ...

B creator media spend, but 39% can’t track ROI. The infrastructure gap holding back the fastest-growing channel in marketing ...

Lito Karakostanoglou’s namesake brand is best known for its evil eye designs but recently she moved into beetles.

Below, CNBC Select explains the differences between trademarks, copyrights and patents. Read on for more information and to ...

The company famous for its $1.50 hot dog and soda combination is growing its in-house brand to combat tariff pressure.