Gen Z is rewriting the rules of online engagement, turning away from fast, chaotic content in favour of slower, more ...

Publicis Groupe’s long game in data, AI and creator economy integrations is paying off, said Amrita Randhawa, CEO for ...

In Southeast Asia, performance marketing has reached an inflection point. What began as a discipline defined by optimisation ...

Southeast Asia-based PR and marketing agency Ellerton & Co. is marking its 10th anniversary with the launch of a dedicated ...

BEA has demonstrated how strategic planning and integrated services can turn aspirations into reality, while establishing a ...

Gardens by the Bay has partnered with Hasbro to unveil “My Little Pony: Petals of friendship,” a limited-time showcase at ...

McCann Singapore and MullenLowe Singapore are set to combine, forming a unified creative agency under the McCann brand in ...

Fei Siong Group has appointed social media agency ACTSTITUDE to manage digital activations and content creation for five of ...

Pizza Hut Singapore has teamed up with designer toy brand POP MART to launch a limited-edition Molly merchandise ...

The global advertising revenue is expected to grow by 8.8% in 2025, reaching US$1.14 trillion, with a 7.1% growth projected ...

The Opera Academy Singapore has appointed Jon Tan as its new director of marketing communications.

From whimsical AI avatars to plushie-powered brand love, 2025 proved that the fight for attention online has never been ...